Meet University of Toronto Press’ Vice President of Retail
By implementing Canada’s first college bookstore rental program, he saw:
Stagnating sales offset by a near 100-percent market share for rental.
Improved student satisfaction by offering the rental program they wanted.
Eased into rental with little risk for the store with an established program and a successful pilot program.
Chad says rental is “the most important thing a campus store can do today to protect its market share.” See why.
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