MBS Systems Solutions

Creating a Sale for (Practically) Every Customer

Learn how to target specific demographics using buyer personas

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Creating a Sale for Every Customer

All shopping habits are not created equal

  • Students shop for different items than alumni.
  • Parents tend to buy certain gifts when they visit campus.
  • Faculty and staff members need particular supplies on a regular basis.

Why not create sales that cater to the buying behaviors of your individual customer groups?

By applying buyer personas (or ideal customer profiles) to the types of promotional events you offer, you'll see increased sales! In this FREE guide, we've identified eight customer groups you're probably pretty familiar with and matched them with the discount that best fits their buying behavior.